Does Mailchimp Have the "Read More" Hidden Text Feature?

7 Underused Mailchimp Features For E-mail

3 Jul 2020

Mailchimp has lots of great tools and features, although some are more hidden than others. Over the years of Mailchimp training, nosotros've plant that there are some common features that Mailchimp users miss or don't realise are there. Mailchimp is a big platform with lots of bachelor tools advertising features so it's easy to miss some. In this article nosotros're just we're looking at email features. And so here are

7 Underused Mailchimp Features for Email

Have a look and see if yous're using whatsoever of these features:

1. Manage Replies with Inbox

This feature was previously chosen "Conversations" but is now to referred every bit Inbox.

When enabled, if a recipient hits the reply button and sends an email back, that email volition come into Mailchimp and is displayed in the Inbox tab of the report, audience and also displayed in your contacts profile.

Yous will be notified of the respond email (by an e-mail from Mailchimp) and can then come up into Mailchimp and reply to the message if required. This allows you to go on track of interactions with contacts all in 1 place.

BUT, the all-time part well-nigh this feature is that information technology filters Automated Replies, so yous don't end with hundreds of Out Of Function replies.

You tin fix it at the entrada level, in your Campaign Overview > Settings & Tracking > "Use Inbox to manage replies" check the box

If you simply want to filter out the automatic replies simply not the conversations characteristic you can set this in your Account. Go to Account > Details > Curlicue to the very bottom of the page to "Manage Automatic Replies" and cheque the box.

ii. Default Merge Information

Utilising Merge Tags are a great way to target your email content and make information technology more personal and relevant to the recipient, that is, when the merge data is present and right.

If a merge tag is included in an e-mail but there is no information to brandish and then nix volition be displayed. Merely nosotros can get around this past using default merge information, this is information we tin enter that volition be displayed if at that place is zip else to display.

For case; we desire to include a merge tag in our electronic mail to include the recipients first name. We could set the default merge data to brandish "friend" if in that location is no first name plant for your recipient.

To set this up in your Audition go to Settings> Audience Fields & Merge Tags

Enter your data in the terminal column on the right "Default merge tag values".

3. Blueprint your Sign Up Forms

Every Audition you accept in Mailchimp has its ain set Sign Upwardly form with its ain URL, meaning that you can share this URL, on social media for example, and users can fill in their details and add themselves to the audience.

Of course, if y'all are planning on doing this then it's obvious that it will have to be designed to look good for users; but even if you're not planning on utilising these forms, it is still of import to take the time to design it.

Why? Well within the Form Builder (Find information technology in your Audience under Sign up Forms > Form Builder) you also have many other pages and features available to design as well.

These are utility pages and forms that any of your recipients tin can potentially come beyond, for case, the Preferences Form (if they click the update preferences link that is dropped into emails by default) or the Unsubscribe class (if recipients click the unsubscribe link at the bottom of the electronic mail) too as many others.

Past default these forms and pages have a grey background and black text, so they nevertheless get the task done, but would look a lot better if they were designed to be in line with your brand or the email designs that you send.

The all-time thing is, any cosmetic changes (groundwork colour, including a logo etc) you make on i folio get copied across all the forms and pages.

Yous tin also have some time to write custom messages on each form, like trying to convince that potential Unsubscriber non to hitting that confirm button.

4. Plow Off Your Referral Badge

If y'all're on a complimentary Mailchimp account so y'all have to have this Mailchimp bluecoat at the bottom of you're e-mail. If you are on any of the paid-for accounts y'all tin can remove this, to brand your email appear more than professional.

In your email template go to the Page Mode Menu, navigate to the bottom of the card and click on "Referral Badge". Within hither you can then click the slide to stop it from appearing.

Note*: If y'all're on a paid account and yous don't switch this off you lot will accrue business relationship credits, these can be used against testing your templates using the Inbox feature.

5. Inbox Preview

This feature is hiding in plain sight. When yous preview your template, at the superlative of the window you volition run across Desktop, Mobile and Inbox.

Inbox is an emulation tool (powered by Litmus) that allows you lot to choose from xl different email clients and see an estimation of how your email might look on these.

 Afterward sending a few campaigns out, you can accept a look at your audience stats and discover the most common clients beingness used to open your emails, y'all can then use Inbox to ensure that your emails are looking great on that client, Outlook 2010 for desktop or the Gmail mobile app or Gmail webmail or 37 other clients.

The inbox preview (not to be confused with the Inbox characteristic that allows you to manage replies, as above) is bachelor with all paid accounts and can too be added on to a costless account.

 On paid accounts, you lot get 25 credits a month, with each client costing ane credit per exam. And so you want to test Outlook, Gmail & Thunderbird that's 3 credits. Brand a change to the electronic mail and retest, that's another 3 credits.

 More credits can be bought in batches of 25 for (~$3).

vi. Enable Social Cards

In your campaign overview, Mailchimp highlights if you oasis't enabled your Social Cards for your campaign.

But many people are unsure what the social cards are used for.

If i of your recipients chooses to share their email on social media, their post volition but display the campaign URL, for instance, https://mailchi.mp/mtraining/complimentary-webinar-entrada

Setting up your social cards allows you to choose an prototype (either taken from the e-mail or i from your content manager), a custom title and a custom clarification that will exist displayed as a rich post along with the URL.

Enabling Social Cards can be done from with the Campaign Template builder go to > Preview > Social Cards 5.

7. Share Templates past URL

If you piece of work on multiple Mailchimp accounts it's really piece of cake to share Templates across them.

On the Templates dashboard, on the Template you desire to share find the "Edit" push on the right-paw side of the screen, click the down arrow to open the sub-card and find "Share".

This will open the share screen when yous can share by URL or by email (the URL will be emailed to the accost you enter).

Select URL and re-create the URL displayed, you can then log out of this account and log into your other Mailchimp business relationship, in another browser tab paste in the URL and press enter. This will automatically add the template to the business relationship you're logged into.

Easy.

So in that location are 7 underused or missed features of Mailchimp. Mailchimp is full of features for all the dissimilar aspects of the platform, today we've but focussed on e-mail, so there are enough more to be uncovered.

Want to know how you can get more out of Mailchimp? Take a wait at our 1 day Mailchimp class.

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Source: https://www.mtraining.co.uk/blog/7-underused-mailchimp-features